Speaker, Mentor, Networker, and Serial Entrepreneur

Sarah is an expert in Business Networking, and an award-winning topmost BNI networker in East Africa.

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“YOU ARE TOO EXPENSIVE” FROM A CLIENT

Customers ask for the price because they need what you are selling. Before we dive in, you as the service provider need to be confident in your pricing. Pricing is informed by value, skill and time being invested therefore mastering the right mindset and believing in the value you are offering is so important.

 

You need to understand why people are purchasing what you are selling. Understanding the needs of the customer helps you to package the service even better, have you on edge and a few steps ahead of your competitors. This is vital.

 

The other dynamic is understanding that several people will of course reject your service or product, this objectification can make you question what you are offering, your entire business and even make you start to consider lowering your price. When this happens, remember that not everyone is going to value what you are offering but then there are others who need the service but feel it’s a bit pricey.

 

The solution is asking about the budget the customer had anticipated and allocated on the service. Here you can offer a reduced solution for xyz services or added value depending on their budget. The SECRET is to always give the customer options but be firm on your price.

 

Not everyone is your ideal customer. That’s okay.

About Sarah Karingi

Sarah Karingi, the Queen of Business Networking, is an expert in Business Networking, and an award-winning topmost BNI networker in East Africa.
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