Speaker, Mentor, Networker, and Serial Entrepreneur

Sarah is an expert in Business Networking, and an award-winning topmost BNI networker in East Africa.

Home / Uncategorized / PERSONAL BRANDING


Here are 10 easy steps towards a new professional you!

  1. First things first, you need to get a professional headshot. Get a professional photographer to take your image. Squinching, smiling and dressing sharply will make you look the part; competent, influential Etc.
  2. Be discoverable online, we are living in an era of technology. Information is accessible easily through a phone or computer. You want people to search and get a glimpse of who you are professionally. Make it count. Use your real name on the internet and optimize your social media profiles for discovery.
  3. Have a professional purpose, ask yourself what it is that motivates you to get out of bed in the morning and go to work. Having a purpose will make you work smarter and harder which equates to increased zeros on the paycheck.
  4. Learn to listen and practice empathy. Have a well-rounded personal brand where you can strike a balance between what you know and what you have yet to learn and understand. They say, learning is a continuous process, it never ends. Bottomline is listen more and seek clarifications.
  5. Practice writing on your social media profiles. Always remember that you are building your image and as such audit all material that you deem detrimental towards the impression you want the public to view you in. Therefore, think before you jot down your thoughts and share them online. You will hone your writing skills over time.
  6. Re-engineer your digital presence by keeping all your social media profiles up to date. Update your following on your professional achievements and milestones.
  7. Analyze your competitors by ensuring that you make time to understand what other people in your niche are doing. Everyone is trying to up their game, do not be left out.
  8. Craft your personal branding statement. Make sure that it is relevant to what you are doing, include your audience, mission, values and avoid use of buzzwords.
  9. Embrace and expound your experience. Continually and consistently keep on weaving a professional narrative.
  10. Be social by design. This can be achieved through use of social media tactics such as boosting your discoverability, speaking engagements, in personal interactions among others.

About Sarah Karingi

Sarah Karingi, the Queen of Business Networking, is an expert in Business Networking, and an award-winning topmost BNI networker in East Africa.

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